A modern website can contain the following types of content: text, images, audio and video. However, at the dawn of the Internet, bandwidth was limited, and it was text that took up the least amount of space. The more original the text (the fewer repetitions and borrowings it contained) – the better it was for the position of the site in search results. Therefore, modern search algorithms still evaluate the quality of the site, including the uniqueness of the text, located on it. And it is unique texts are the main way to promote the site on the Internet.
Why do I need unique texts?
For a visitor to find your site on the Internet for a particular search query, you must meet several conditions. The first is that the site must correspond to the requested topic and contain the words or their combinations. Secondly, the texts on the site must have a high degree of uniqueness. It is measured as a percentage, a good text is text with a score above 90%. Third: the text itself should be interesting / useful to the reader – then people will stay on the site longer.
According to the totality of these three indicators, search engine algorithm ranks the site (determines its usefulness) and puts it above or below in search results. And the unique content of the site – one of the main criteria.
The “age” of the text also matters. If you publish unique text, and then it will be copied by your competitors – the original will be considered your version, and theirs – a copy/plagiarism. Sites with a large amount of borrowed text are “at the bottom” of search results or even excluded from it. Sites with unique texts are more frequently included in the “top” of search results, and it is these sites that advertising services prefer to advertise on.
Where to place unique texts on the site?
Top-priority places to post unique content – regular sections of the site. Most often these are: the home page, the “About Us”, “Company News”, etc.
If you have an online store, unique texts with relevant keywords should be added to the descriptions of product categories (otherwise you will lose share of search traffic). A good option would be a separate section with articles (usually called “Blog”), where you can post useful texts with descriptions of products/services and internal linking – a link to the cards of specific products. This way you increase the “weight” of the internal pages and increase the conversion rate to sales.
What else do search robots take into account when analyzing the articles on uniqueness?
Search engines are interested in giving visitors the most relevant and useful sites. After all, the longer the visitor will stay on the site, the more advertising he can be shown, and search engine advertising services will receive more benefits.
Therefore, in addition to the percentage of uniqueness of the text crawlers analyze:
Novelty of the topic used on the site.
The similarity with the keyword queries used in the text of the words and synonyms.
The structure of the article: the presence of paragraphs, headings and subheadings, lists, etc.
Checking the uniqueness of the text with specialized services
Before uploading to the site should always check the text for uniqueness using third-party services.
These services not only evaluate the uniqueness of the text in percent, but also indicate borrowed fragments, and even provide links to sites where there is an intersection with your text. This means that you will have the opportunity to edit the unique content of the site before uploading and to improve it.
How to improve the uniqueness of the text
If you’re not a journalist or copywriter, writing unique content from scratch can seem like a daunting task. But if you resort to tricks, you can improve the uniqueness of your content. Here’s a simple checklist for improving your text:
Write the text and check its uniqueness using the services mentioned above.
Find any marked intersections with other people’s content.
Try to change the word order of the sentences and replace the words and combinations of words “found” in plagiarism with synonyms.
If the service indicates that whole sentences or paragraphs are not original – try to rewrite them in your own words, keeping the overall meaning (try re-typing).
Change the shingle pitch. Anti-plagiarism services scan texts in blocks of words (shingles). Usually in such a block of 2 words. Therefore, replacing the second word or adding a new term to the “pair” – you can disrupt the algorithm, and it will consider the schingle original.
Add a piece of unique text. Services check the entire volume of the article, and if you just increase the amount of text at the expense of a unique – the percentage of originality will be higher. So just write an extra piece of text, or take it from a foreign site and translate it through an online translator.
Edit the text and remove anything unnecessary. If a sentence or part of it does not have a clear semantic meaning (contains a lot of “water”) – feel free to remove it.
