You’ve probably already read a lot of articles about a huge number of online services that help every contextual advertising specialist in his or her daily work.
But we decided to create our own selection of really unique tools that many of you may not have even heard of.
- iSpionage
This online service will help:
see what ad texts your competitors are using;
find out what keywords they use;
show exactly how many active competitors are in this niche;
see which ads get the most traffic.
The service can be tested: they offer a free trial, no credit card required. The basic plan starts at $29 and goes up to $299 a month for agencies and businesses with budgets over $10,000 in CPP.
- PPC Protect.
This tool can be your indispensable assistant to automatically stop click fraud.
It is a very useful tool for many contextual advertising professionals. PPC Protect protects your campaigns and AdWords budget. It has the most effective IP blocking system.
- Tenscores.
This is a useful tool that makes recommendations to improve Google Adwords ad quality metrics.
It performs a thorough check of all metrics, as well as, helps to detect keywords that are starting to drain the campaign budget.
- Long Tail Pro.
A service that gives you an easy way to find relevant keywords for your contextual advertising campaigns. Selects the right keyword phrases for the right audience in the right niche. And also, find and calculate the competitiveness of keyword phrases on your internet resource.
You only need to enter the most relevant key phrases and it will calculate the approximate profitability of all the key phrases suggested for your advertising campaign.
Need to quickly find keywords that match your preferences? No problem – just create filters based on average CPC rate or number of queries.
- Wordtracker
An online service for thorough keyword analysis based on real search queries from real people.
This PPC tool works much like AdWords Keyword Planner, but with an extra layer of keyword data from YouTube and Amazon.
You can save your keyword lists, filter them, and find the words you want.
- SimilarWeb
This contextual advertising tool helps you analyze your competitors’ website audience data, demographics, and marketing structure.
You can track your competitor’s main traffic sources (for example, how many requests come from regular traffic and how much from paid traffic), and it also shows referral link click-through data.
SimilarWeb works for both websites and mobile app analytics. This tool allows you to create custom categories and evaluate competitors in a more holistic way than other apps that only offer views by each individual URL.
- Campaign Watch.
As management says, “Using Campaign Wath is like having your main competitors tell you their marketing strategy every morning.”
This tool allows you to track your competitors’ visibility across all queries in the niche you need. It can also tell you what new ads and landing pages they have.
- MixRank
MixRank is a spy tool for contextual and media advertising.
During the free beta testing of MixRank, you can access data on Google AdSense ads placed on over 93,000 different sites.
With MixRank, you can determine exactly where your competitors are buying traffic and which ads work best for them. You can use this service to watch your competitors spend money testing different ads and traffic sources and see which ones work best so you can use that data to create your own campaign.
- Ruler Analytics.
There’s nothing worse for a PPC professional than finding out that your ads don’t want potential customers to click on them.
Ruler Analytics will help you track your conversions across multiple traffic sources. Not only will it allow you to see exactly how your customer acted, but it will also allow you to find the most relevant landing pages and ads.
- CallRail
If you have regular overseas clients, you simply can’t do without call tracking.
CallRail can always help in this matter – it is a service for tracking phone calls and their analysis.
CallRail allows managers to track their campaigns not just by calls. Using unique tracking numbers that record the call, they also report what keyword your customers are coming in for.
